Social Media Trends8 min read
Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked
Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.
Liam Hartley
December 29, 2025