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Showing results for "social commerce"

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce
industry5 min read

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce

Meta's Creator Commerce Hub sparks massive platform migration as 73% of marketers abandon traditional social commerce for creator-driven marketplaces with 3.2x higher engagement rates.

Amanda Foster

November 16, 2025

Snapchat's My AI Gets Shopping Smarts: 30% Engagement Jump for Brands
platforms8 min read

Snapchat's My AI Gets Shopping Smarts: 30% Engagement Jump for Brands

Snapchat just supercharged its My AI chatbot with shopping capabilities, leading to a 30% spike in user engagement. Discover how this tool is reshaping social commerce and what marketers need to know to capitalize.

Sophia Grant

November 10, 2025

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge
industry8 min read

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge

YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.

Brooke Henderson

November 20, 2025

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing
platforms7 min read

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing

TikTok unveils comprehensive creator commerce platform with $50M investment fund, introducing AI-powered match tools and integrated payment systems that could redefine brand-creator partnerships in 2025.

Nathan Crawford

November 12, 2025

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities
platforms8 min read

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities

Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.

Harper Kline

November 10, 2025

Discord's Marketing Revolution: 92% of Brands Report Engagement Surges
industry8 min read

Discord's Marketing Revolution: 92% of Brands Report Engagement Surges

Discord's unique community-driven model delivers 92% higher engagement for brands. With server-based marketing becoming a primary strategy for 2026, discover how brands are leveraging community building over traditional broadcast marketing.

Sophie Bennett

November 16, 2025

2026 Social Platform Predictions: Where Marketers Will Win Big Next Year
industry8 min read

2026 Social Platform Predictions: Where Marketers Will Win Big Next Year

Industry experts reveal the social platforms and content formats set to dominate marketing results in 2026, with data-backed insights on where brands should focus next year.

Elena Rodriguez

November 15, 2025

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026
creators9 min read

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026

New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.

Casey Morrison

November 15, 2025

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption
industry8 min read

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption

Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.

Victoria Sterling

November 12, 2025

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers
platforms8 min read

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers

X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.

Evan Torres

November 10, 2025