Showing results for "short-form video"
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
Gabriel Torres
December 31, 2025
With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.
Mia Thompson
January 2, 2026
TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.
Victoria Lang
December 31, 2025
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes
January 10, 2026
TikTok just unveiled Gameplan, a suite of tools aimed at supercharging how sports organizations connect with fans. With 60 million creators already in the mix, this could mean bigger ticket sales and deeper loyalty for brands—here's how marketers can jump in.
Dylan Foster
January 3, 2026
Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.
Sophia Grant
December 30, 2025
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan
December 30, 2025
India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.
Priya Sharma
December 26, 2025
TikTok just launched Bulletin Boards, letting creators broadcast updates directly to fans. Paired with creator-led ads showing 159% higher engagement, this tool is reshaping how brands connect authentically. Discover the stats, examples, and strategies marketers need.
Alex Rivera
December 25, 2025
TikTok just launched personalized Year in Review summaries and Christmas animations, tapping into end-of-year nostalgia. Marketers, here's how these tools could spike your engagement by 35% during the festive season—don't miss out on the viral potential.
Isabella Garcia
December 24, 2025