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Showing results for "search marketing"

AI Search Breaks Traditional SEO as 78% of Users Skip Links for Instant Answers

New data reveals users are abandoning traditional search results, fundamentally altering how content gets discovered and creating new challenges for marketers.

Jordan Rivers

November 24, 2025

platforms8 min read

Search Is Dying: How Conversational AI Is Reshaping Content Discovery

While marketers focus on SEO rankings, users are abandoning search engines entirely. Conversational AI is reshaping content discovery, forcing brands to rethink their entire discovery strategy for 2026.

Isabella Cruz

November 23, 2025

industry8 min read

AI Search Hype Meets Reality: Why 99% of Searchers Still Choose Human Results

BrightEdge data reveals AI search accounts for less than 1% of search volume, challenging 2025 marketing assumptions about the future of content discovery and SEO strategy.

Marcus Rivera

November 29, 2025

industry8 min read

AI Search Reality Check: 99% Market Share Remains Human-Powered Despite 2025 Hype

New data reveals AI search commands less than 1% market share despite the hype, forcing marketers to rethink their 2026 content strategies around traditional search dominance.

Alex Chen

November 29, 2025

industry9 min read

Google AI Overviews Trigger Historic 61% CTR Collapse

New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.

Jordan Mitchell

November 11, 2025