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Showing results for "search marketing"

AI Search Breaks Traditional SEO as 78% of Users Skip Links for Instant Answers
industry8 min read

AI Search Breaks Traditional SEO as 78% of Users Skip Links for Instant Answers

New data reveals users are abandoning traditional search results, fundamentally altering how content gets discovered and creating new challenges for marketers.

Jordan Rivers

November 24, 2025

Search Is Dying: How Conversational AI Is Reshaping Content Discovery
platforms8 min read

Search Is Dying: How Conversational AI Is Reshaping Content Discovery

While marketers focus on SEO rankings, users are abandoning search engines entirely. Conversational AI is reshaping content discovery, forcing brands to rethink their entire discovery strategy for 2026.

Isabella Cruz

November 23, 2025

Google AI Overviews Trigger Historic 61% CTR Collapse
industry9 min read

Google AI Overviews Trigger Historic 61% CTR Collapse

New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.

Jordan Mitchell

November 11, 2025