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Showing results for "psychology research"

AI Design Reality: Why Consumers Reject AI for Nostalgia But Embrace It for Innovation
industry9 min read

AI Design Reality: Why Consumers Reject AI for Nostalgia But Embrace It for Innovation

New consumer psychology research reveals a critical marketing divide: audiences prefer human creators for nostalgic products but embrace AI design for innovation. The 1,418-person study shows clear psychological triggers reshaping creator economy strategies.

Victoria Sterling

November 29, 2025

The AI Transparency Crisis: Why 67% of Consumers Demand AI Content Disclosure
industry7 min read

The AI Transparency Crisis: Why 67% of Consumers Demand AI Content Disclosure

New consumer psychology research reveals 67% demand transparency for AI-generated content, with platform disclosure tools reshaping social media marketing trust dynamics.

Jordan Kim

November 25, 2025

Creator Ads Outperform Brand Campaigns by 4x as Social Commerce Revenue Surpasses Traditional Media
platforms8 min read

Creator Ads Outperform Brand Campaigns by 4x as Social Commerce Revenue Surpasses Traditional Media

New 2025 data reveals creator-driven advertising achieves 4x higher click-through rates than brand campaigns, with creator ad revenue finally exceeding traditional media including TV and print for the first time.

Zara Chen

November 27, 2025

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025

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