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2 results for "platform volatility"

TikTok's Data Center Outage Exposes Risks: Marketers Brace for Platform Volatility

Just hours ago, TikTok's U.S. data center failure disrupted ad campaigns nationwide, highlighting the dangers of over-reliance on volatile platforms. Discover the impacts, expert insights, and strategies to safeguard your marketing efforts.

Logan Pierce•Jan 30, 2026

Platform Updates•8 min read

TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert

TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?

Avery Thompson•Feb 2, 2026