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3 results for "platform volatility"

TikTok's Data Center Outage Exposes Risks: Marketers Brace for Platform Volatility

Just hours ago, TikTok's U.S. data center failure disrupted ad campaigns nationwide, highlighting the dangers of over-reliance on volatile platforms. Discover the impacts, expert insights, and strategies to safeguard your marketing efforts.

Logan Pierce•Jan 30, 2026

Platform Updates•8 min read

TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert

TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?

Avery Thompson•Feb 2, 2026

Influencer Strategies•8 min read

Brands Gear Up for $45 Billion Influencer Boom: Ventures Beyond Social in 2026

Influencer marketing is exploding with a projected $45 billion spend, as brands extend campaigns to TV, podcasts, and events. This expansion promises higher ROI—here's how marketers can tap into it without getting stuck in social silos.

Harper Ellis•Feb 28, 2026