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8 results for "platform updates"

YouTube's Year in Review Feature Unlocks New Marketing Intelligence Goldmine
industry8 min read

YouTube's Year in Review Feature Unlocks New Marketing Intelligence Goldmine

YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.

Morgan StevensDec 7, 2025
Meta's Instagram Marketing API Gets 4 Game-Changing Metrics for 2025
platforms8 min read

Meta's Instagram Marketing API Gets 4 Game-Changing Metrics for 2025

Meta's latest Instagram Marketing API updates introduce game-changing metrics including Reels Skip Rate and Repost tracking, fundamentally reshaping how marketers measure content performance and audience engagement.

Andrew ThompsonDec 5, 2025
Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems
, 8 min read

Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems

Meta's new shopping features, TikTok's link stickers, and LinkedIn's booking tools signal platforms are becoming complete commerce infrastructure.

Alexandra SterlingDec 3, 2025
LinkedIn's Creator Tools Challenge Industry Giants
platforms9 min read

LinkedIn's Creator Tools Challenge Industry Giants

LinkedIn's $15M creator program launches as 23% of brands plan increased investment, but competition intensifies from established platforms dominating creator budgets.

Rachel ChenNov 19, 2025
Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities
platforms8 min read

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities

Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.

Harper KlineNov 10, 2025
Reddit's Ad Platform Revamp Delivers 22% Engagement Boost for Brands
platforms8 min read

Reddit's Ad Platform Revamp Delivers 22% Engagement Boost for Brands

Reddit just unveiled major updates to its advertising tools, including AI-driven targeting and community-specific creatives, leading to a 22% jump in user engagement for early adopters. Discover how marketers can capitalize on this shift.

Casey LopezNov 10, 2025
TikTok's Affiliate Revolution Sparks 89% Marketer Strategy Pivot as Creator Commerce Dominates 2026
platforms8 min read

TikTok's Affiliate Revolution Sparks 89% Marketer Strategy Pivot as Creator Commerce Dominates 2026

TikTok's new affiliate tools transform social commerce landscape as brands pivot from traditional advertising to creator-driven partnerships, with 89% reporting strategic shifts.

Jordan RiversNov 23, 2025
Meta's GEM AI Offers a Glimpse into Generative Ads Future
platforms8 min read

Meta's GEM AI Offers a Glimpse into Generative Ads Future

Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.

Isabelle MoreauNov 11, 2025