Showing results for "platform updates"
YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.
Morgan Stevens
December 7, 2025
Meta's latest Instagram Marketing API updates introduce game-changing metrics including Reels Skip Rate and Repost tracking, fundamentally reshaping how marketers measure content performance and audience engagement.
Andrew Thompson
December 5, 2025
Meta's new shopping features, TikTok's link stickers, and LinkedIn's booking tools signal platforms are becoming complete commerce infrastructure.
Alexandra Sterling
December 3, 2025
LinkedIn's $15M creator program launches as 23% of brands plan increased investment, but competition intensifies from established platforms dominating creator budgets.
Rachel Chen
November 19, 2025
LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.
Nathan Blackwell
January 6, 2026
Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.
Kira Novak
January 4, 2026
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
Gabriel Torres
December 31, 2025
Instagram just slashed hashtag limits to 3-5 per post and killed hashtag follows. Marketers, this means rethinking discovery tactics—early data shows targeted tags boost engagement by up to 23%. Here's how to adapt your strategy fast.
Ethan Brooks
December 23, 2025
TikTok's new affiliate tools transform social commerce landscape as brands pivot from traditional advertising to creator-driven partnerships, with 89% reporting strategic shifts.
Jordan Rivers
November 23, 2025
Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.
Isabelle Moreau
November 11, 2025