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Showing results for "platform diversification"

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing
industry9 min read

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing

WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.

Zara Washington

November 18, 2025

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics
industry9 min read

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics

Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.

Victoria Sterling

November 11, 2025

Google AI Overviews Trigger Historic 61% CTR Collapse
industry9 min read

Google AI Overviews Trigger Historic 61% CTR Collapse

New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.

Jordan Mitchell

November 11, 2025