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Showing results for "niche creators"

Follower Counts Fade: How Algorithms Are Redefining Creator Success in 2026
Creator Economy8 min read

Follower Counts Fade: How Algorithms Are Redefining Creator Success in 2026

Algorithms have sidelined follower numbers, making trust the real currency for creators and brands. With a 21% trust surge, discover strategies to connect authentically amid AI chaos.

Jordan Hale

January 1, 2026

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026
Social Commerce8 min read

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026

Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.

Liam Hartley

January 8, 2026

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025
Platform Updates8 min read

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025

Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.

Sophia Grant

December 30, 2025

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked
Social Media Trends8 min read

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked

Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.

Liam Hartley

December 29, 2025

Listerine's Twitch Remix: Mouthwash Sounds Hit the Beat for 2026 Resolutions
Creator Economy8 min read

Listerine's Twitch Remix: Mouthwash Sounds Hit the Beat for 2026 Resolutions

Listerine teams up with Twitch creators to turn everyday mouthwash noises into catchy tracks, blending live streams with sonic branding to hook Gen Z during New Year's. This fresh take on influencer marketing could redefine how brands sound in social spaces.

Harper Ellis

December 27, 2025

Meta Verified's New Tiered Plans: Revolutionizing Brand Verification on Facebook and Instagram
Platform Updates8 min read

Meta Verified's New Tiered Plans: Revolutionizing Brand Verification on Facebook and Instagram

Meta's latest expansion of Meta Verified introduces tiered subscriptions from $12 to $500 monthly, promising better visibility and protection. Discover if these updates can transform your social media strategy amid rising platform fees.

Jordan Hayes

December 26, 2025

Instagram's New Shopping Reels Feature Drives 28% Sales Lift for Brands
platforms10 min read

Instagram's New Shopping Reels Feature Drives 28% Sales Lift for Brands

Instagram just launched enhanced Shopping Reels, integrating seamless product tags with AR try-ons. Brands like Nike report a 28% uptick in conversions—here's how this update reshapes social commerce strategies.

Taylor Voss

November 10, 2025