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Showing results for "marketing analytics"

LinkedIn's Campaign Manager Revamp: Precision Tools Reshaping B2B Lead Gen

LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.

Nathan Blackwell

January 6, 2026

industry9 min read

AI Solves Marketing's $47B Creative Measurement Gap

New research reveals how AI closes the $47 billion creative measurement gap, enabling marketers to predict and optimize content performance with 73% accuracy.

Alexis Morgan

November 11, 2025

platforms9 min read

LinkedIn's Creator Tools Challenge Industry Giants

LinkedIn's $15M creator program launches as 23% of brands plan increased investment, but competition intensifies from established platforms dominating creator budgets.

Rachel Chen

November 19, 2025