Search Results

Showing results for "marketer strategies"

Facebook's 2-Link Monthly Cap: How Meta's Test Upends Marketer Strategies
Platform Updates8 min read

Facebook's 2-Link Monthly Cap: How Meta's Test Upends Marketer Strategies

Meta's latest experiment caps business pages at two link posts per month unless they subscribe to Verified. With link posts driving 67% of web referrals from Facebook, here's how brands can pivot amid the backlash.

Kyle Morrison

December 24, 2025

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil
Platform Updates8 min read

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil

With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.

Mia Thompson

January 2, 2026

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025
Platform Updates8 min read

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025

Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.

Sophia Grant

December 30, 2025

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026
Platform Updates8 min read

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026

Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.

Jordan Patel

January 9, 2026

TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands
Social Commerce8 min read

TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands

TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.

Victoria Lang

December 31, 2025

The AI Transparency Crisis: Why 67% of Consumers Demand AI Content Disclosure
industry7 min read

The AI Transparency Crisis: Why 67% of Consumers Demand AI Content Disclosure

New consumer psychology research reveals 67% demand transparency for AI-generated content, with platform disclosure tools reshaping social media marketing trust dynamics.

Jordan Kim

November 25, 2025

Social Media Marketing News - Latest Insights & Trends