11 results for "live shopping"
Meta's new bonus program pays creators for real-time sales during live shopping broadcasts, with early adopters seeing 43% higher conversion rates than traditional social media formats.
As IPL 2026 heats up, influencer marketing grabs 15-25% of ad budgets, totaling Rs 700 crore. Brands are turning to creators for authentic fan connections—here's how to join the frenzy and boost your ROI.
Instagram's latest update lets creators add affiliate shopping links directly to Reels and posts, promising easier commissions and seamless sales. With social commerce surging, learn how this could drive 35% more affiliate traffic from short-form video.
Zokera's new platform connects Indian creators with brands and shoppers through performance-driven commerce. With creators influencing $350 billion in spending, here's how marketers can leverage this booming ecosystem for authentic sales growth.
Ulta Beauty makes history as the first beauty retailer on TikTok Shop, fueling an 11.8% net sales jump. Explore how this bold social commerce move reshapes discovery and sales for brands chasing Gen Z dollars.
Elon Musk's X Money goes live this month, embedding payments into tweets and DMs. Brands stand to gain from frictionless sales, with social commerce already eyeing $2.11 trillion globally. Discover how to capitalize.
TikTok's experimental in-app web browser keeps shoppers glued to the platform, slashing external link friction and potentially tripling conversions. Discover stats, examples, and strategies to capitalize on this social commerce evolution.
Meta's new program lures top creators from rivals with guaranteed cash and boosted reach on Facebook. Discover how this shakes up influencer partnerships and what brands should do next to capitalize.
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
