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Showing results for "influencer trends"

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked
Social Media Trends8 min read

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked

Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.

Liam Hartley

December 29, 2025

Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026
Regulatory Changes8 min read

Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026

Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.

Riley Donovan

January 2, 2026

India's Creators Become Micro Companions: Revolutionizing Brand Engagement in Tier 2-3 Cities
Creator Economy8 min read

India's Creators Become Micro Companions: Revolutionizing Brand Engagement in Tier 2-3 Cities

India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.

Priya Sharma

December 26, 2025