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Showing results for "influencer partnerships"

New AI Opt-Out Guide: Protecting Creators from Training Data in 2026
Creator Economy8 min read

New AI Opt-Out Guide: Protecting Creators from Training Data in 2026

A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.

Olivia Grant

January 12, 2026

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers
Sports Marketing8 min read

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers

FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.

Connor Hayes

January 10, 2026

2026 Social Marketing Trends: AI Backlash Meets Mega-Creator Boom
Social Media Trends8 min read

2026 Social Marketing Trends: AI Backlash Meets Mega-Creator Boom

As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.

Ava Sinclair

January 7, 2026

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot
Creator Economy8 min read

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot

Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.

Aisha Rahman

December 24, 2025

Creator Economy M&A Boom: 17% Surge Reshapes Marketing in 2026
Creator Economy10 min read

Creator Economy M&A Boom: 17% Surge Reshapes Marketing in 2026

Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.

Ethan Caldwell

January 13, 2026

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026
Platform Updates8 min read

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026

Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.

Jordan Patel

January 9, 2026

AR Glasses Launch in 2026: Transforming Social Media Marketing
Emerging Technologies8 min read

AR Glasses Launch in 2026: Transforming Social Media Marketing

Augmented reality glasses from Meta, Apple, and Google are set to redefine user experiences this year. Marketers can expect up to 30% higher engagement—here's how to integrate AR into your social strategies for real results.

Noah Keller

January 9, 2026

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked
Social Media Trends8 min read

Why Gen Z Took Center Stage in 2025 Marketing: Strategies That Worked

Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.

Liam Hartley

December 29, 2025

Meta Verified's New Tiered Plans: Revolutionizing Brand Verification on Facebook and Instagram
Platform Updates8 min read

Meta Verified's New Tiered Plans: Revolutionizing Brand Verification on Facebook and Instagram

Meta's latest expansion of Meta Verified introduces tiered subscriptions from $12 to $500 monthly, promising better visibility and protection. Discover if these updates can transform your social media strategy amid rising platform fees.

Jordan Hayes

December 26, 2025

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation
creators8 min read

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation

TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.

Jordan Stevens

December 7, 2025

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