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Showing results for "influencer marketing"

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing
platforms7 min read

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing

TikTok unveils comprehensive creator commerce platform with $50M investment fund, introducing AI-powered match tools and integrated payment systems that could redefine brand-creator partnerships in 2025.

Nathan Crawford

November 12, 2025

Creator Ads Crush Brand Ads with 4x Higher CTR in 2025 Marketing War
creators8 min read

Creator Ads Crush Brand Ads with 4x Higher CTR in 2025 Marketing War

New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.

Sarah Mitchell

November 21, 2025

Podcasts Outshine Influencers on Trust: Audio-Visual Hybrid Consumption Surges
industry8 min read

Podcasts Outshine Influencers on Trust: Audio-Visual Hybrid Consumption Surges

New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.

Marcus Rodriguez

November 11, 2025

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge
industry8 min read

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge

YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.

Brooke Henderson

November 20, 2025

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce
industry5 min read

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce

Meta's Creator Commerce Hub sparks massive platform migration as 73% of marketers abandon traditional social commerce for creator-driven marketplaces with 3.2x higher engagement rates.

Amanda Foster

November 16, 2025

Discord's Marketing Revolution: 92% of Brands Report Engagement Surges
industry8 min read

Discord's Marketing Revolution: 92% of Brands Report Engagement Surges

Discord's unique community-driven model delivers 92% higher engagement for brands. With server-based marketing becoming a primary strategy for 2026, discover how brands are leveraging community building over traditional broadcast marketing.

Sophie Bennett

November 16, 2025

2026 Social Platform Predictions: Where Marketers Will Win Big Next Year
industry8 min read

2026 Social Platform Predictions: Where Marketers Will Win Big Next Year

Industry experts reveal the social platforms and content formats set to dominate marketing results in 2026, with data-backed insights on where brands should focus next year.

Elena Rodriguez

November 15, 2025

Discord's Marketing Hub Sparks 35% Engagement Surge as Gen Z Moves Beyond Traditional Social Media
platforms9 min read

Discord's Marketing Hub Sparks 35% Engagement Surge as Gen Z Moves Beyond Traditional Social Media

Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.

Victoria Sterling

November 13, 2025

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics
industry9 min read

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics

Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.

Victoria Sterling

November 11, 2025

Instagram's New Shopping Reels Feature Drives 28% Sales Lift for Brands
platforms10 min read

Instagram's New Shopping Reels Feature Drives 28% Sales Lift for Brands

Instagram just launched enhanced Shopping Reels, integrating seamless product tags with AR try-ons. Brands like Nike report a 28% uptick in conversions—here's how this update reshapes social commerce strategies.

Taylor Voss

November 10, 2025