Showing results for "influencer marketing"
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Aria Bennett
January 11, 2026
Influencer marketing pioneer Ted Murphy unveils COEY, an AI-first platform slashing content production costs and boosting efficiency. Discover how this CES 2026 debut could transform your marketing workflows with autonomous machines and scalable creativity.
Marcus Hale
January 7, 2026
Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.
Liam Hartley
January 8, 2026
Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
Ethan Caldwell
January 13, 2026
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
Lucas Fernandez
January 5, 2026
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
Olivia Grant
January 12, 2026
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes
January 10, 2026
Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.
Jordan Patel
January 9, 2026
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
TikTok just unveiled Gameplan, a suite of tools aimed at supercharging how sports organizations connect with fans. With 60 million creators already in the mix, this could mean bigger ticket sales and deeper loyalty for brands—here's how marketers can jump in.
Dylan Foster
January 3, 2026