5 results for "influencer collaboration"
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
Listerine teams up with Twitch creators to turn everyday mouthwash noises into catchy tracks, blending live streams with sonic branding to hook Gen Z during New Year's. This fresh take on influencer marketing could redefine how brands sound in social spaces.
TikTok's experimental in-app web browser keeps shoppers glued to the platform, slashing external link friction and potentially tripling conversions. Discover stats, examples, and strategies to capitalize on this social commerce evolution.
Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.
Threads' new follower import from X could reshape social media strategy, creating portable audiences and new competitive dynamics for marketers.
