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Showing results for "industry trends"

The AI Readiness Crisis: Why Creative Teams Are Struggling With Their Own Tools
industry8 min read

The AI Readiness Crisis: Why Creative Teams Are Struggling With Their Own Tools

New research reveals 50% surge in AI adoption among creative professionals, yet 69% feel unprepared - exposing critical industry readiness gaps that could reshape 2026 marketing strategies.

Zara Washington

November 15, 2025

MrBeast's Creator Marketplace Disrupts $37B Industry as Fortune 500 Giants Seek Creator Partnerships
creator economy9 min read

MrBeast's Creator Marketplace Disrupts $37B Industry as Fortune 500 Giants Seek Creator Partnerships

Jimmy Donaldson's Beast Industries launches a creator-brand marketplace targeting Fortune 500 marketers as creator ad spending hits $37B. Could this be the disruption the $37B industry needs?

Victoria Santos

December 7, 2025

ChatGPT's News Distribution Revolution Reshapes Social Media Marketing Landscape
industry6 min read

ChatGPT's News Distribution Revolution Reshapes Social Media Marketing Landscape

ChatGPT and AI apps are becoming major news distribution channels, forcing marketers to rethink content strategies as 2025 sees 340% surge in AI-mediated content consumption.

Dawn McMullan

December 1, 2025

LinkedIn's AI Career Coach Triggers 89% Marketer Skill Upgrade Demand
industry9 min read

LinkedIn's AI Career Coach Triggers 89% Marketer Skill Upgrade Demand

LinkedIn's AI-powered Career Coach feature sparks unprecedented upskilling surge as 89% of marketers seek AI proficiency by 2026, reshaping professional development landscape.

David Park

November 18, 2025

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing
industry9 min read

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing

WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.

Zara Washington

November 18, 2025

Discord's Marketing Revolution: 92% of Brands Report Engagement Surges
industry8 min read

Discord's Marketing Revolution: 92% of Brands Report Engagement Surges

Discord's unique community-driven model delivers 92% higher engagement for brands. With server-based marketing becoming a primary strategy for 2026, discover how brands are leveraging community building over traditional broadcast marketing.

Sophie Bennett

November 16, 2025

Marketing Operations Hit Historic 73% Automation Adoption as Teams Reallocate 25+ Weekly Hours
industry8 min read

Marketing Operations Hit Historic 73% Automation Adoption as Teams Reallocate 25+ Weekly Hours

Marketing operations hit historic 73% automation adoption as teams free up 25+ weekly hours for strategy while platforms drive 156% tool uptake growth. The human-machine balance challenge intensifies.

Amanda Foster

November 12, 2025