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2 results for "in-app purchases"

Social Commerce Hits $2.6T in 2026: Marketers' Guide to In-App Sales Boom

Social commerce reached $2.6 trillion globally this year, with TikTok leading at 51% of US social buyers. Discover strategies, stats, and case studies to help your brand capitalize on seamless in-app shopping trends.

Liam Hartley•May 12, 2026

Social Commerce•8 min read

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence

TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.

Harper Kline•Jan 5, 2026