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Google's UCP Launches: AI Agents Transforming Commerce for Marketers
AI Marketing8 min read

Google's UCP Launches: AI Agents Transforming Commerce for Marketers

Google's Universal Commerce Protocol promises to streamline AI-driven shopping, with early data showing massive traffic boosts from generative AI. Marketers, here's how to integrate this open standard into your strategies for higher conversions and personalized campaigns.

Mia Chen

January 12, 2026

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers
AI Marketing8 min read

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers

Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.

Taylor Jenkins

January 11, 2026

Social Search Surge: Platforms Dethroning Google for Marketers in 2026
Social Media Trends8 min read

Social Search Surge: Platforms Dethroning Google for Marketers in 2026

Gen Z is skipping Google for TikTok and Instagram searches, with 46% preferring social discovery. Explore how this shift reshapes marketing strategies and what brands must do to stay visible.

Zoe Ramirez

January 8, 2026

AR Glasses Launch in 2026: Transforming Social Media Marketing
Emerging Technologies8 min read

AR Glasses Launch in 2026: Transforming Social Media Marketing

Augmented reality glasses from Meta, Apple, and Google are set to redefine user experiences this year. Marketers can expect up to 30% higher engagement—here's how to integrate AR into your social strategies for real results.

Noah Keller

January 9, 2026

Pinterest Acquires tvScientific: Unlocking CTV Performance Ads for Marketers
Platform Updates8 min read

Pinterest Acquires tvScientific: Unlocking CTV Performance Ads for Marketers

Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.

Riley Donovan

January 12, 2026

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers
Platform Updates8 min read

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers

TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.

Blake Thornton

January 10, 2026

Instacart's Data Hub Clean Room at CES 2026: Unlocking CPG Insights
Social Commerce8 min read

Instacart's Data Hub Clean Room at CES 2026: Unlocking CPG Insights

Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.

Evan Whitaker

January 9, 2026

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026
Social Commerce8 min read

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026

Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.

Liam Hartley

January 8, 2026

Meta's $2B Manus AI Grab Faces China Probe: Marketers' 2026 Playbook
AI Marketing10 min read

Meta's $2B Manus AI Grab Faces China Probe: Marketers' 2026 Playbook

Meta's blockbuster $2 billion acquisition of AI powerhouse Manus promises revolutionary tools for social campaigns, yet China's regulatory scrutiny adds uncertainty. Unpack the tech, risks, and strategies brands can't ignore this year.

Rebecca Langford

January 8, 2026

Reddit's Max Campaigns: AI Tool Slashes CPC by 37% in Brooks Running Test
AI Marketing8 min read

Reddit's Max Campaigns: AI Tool Slashes CPC by 37% in Brooks Running Test

Reddit just unveiled Max Campaigns at CES 2026, an AI-powered ad tool automating targeting and bidding. Early tests show 37% lower CPC and 26% higher CTR—here's how it could transform your social ad strategy.

Aiden Walsh

January 6, 2026