Search Results

3 results for "gen z strategies"

2026 World Happiness Report: Social Media's Hidden Cost to Youth Well-Being and Marketers' Path Forward

New data from the World Happiness Report 2026 shows heavy social media use is driving down youth happiness, especially among girls in Western nations. With over 7 hours daily linked to sharp declines, brands face a call to action for ethical engagement strategies that build trust and positive impacts.

Elena Vasquez•Mar 21, 2026

Creator Economy•8 min read

Listerine's Twitch Remix: Mouthwash Sounds Hit the Beat for 2026 Resolutions

Listerine teams up with Twitch creators to turn everyday mouthwash noises into catchy tracks, blending live streams with sonic branding to hook Gen Z during New Year's. This fresh take on influencer marketing could redefine how brands sound in social spaces.

Harper Ellis•Dec 27, 2025

platforms•8 min read

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities

Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.

Harper Kline•Nov 10, 2025