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Showing results for "engagement metrics"

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers
platforms8 min read

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers

X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.

Evan Torres

November 10, 2025

Reddit's AI Integration Sparks 78% Engagement Boost as Brands Explore Next-Gen Community Marketing
platforms8 min read

Reddit's AI Integration Sparks 78% Engagement Boost as Brands Explore Next-Gen Community Marketing

Major social platform rolls out comprehensive AI features, driving unprecedented engagement metrics and opening new opportunities for authentic community-driven marketing strategies.

Alex Thompson

November 16, 2025

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry
industry9 min read

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry

Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape

Jason Wilder

November 17, 2025

2026 Social Platform Predictions: Where Marketers Will Win Big Next Year
industry8 min read

2026 Social Platform Predictions: Where Marketers Will Win Big Next Year

Industry experts reveal the social platforms and content formats set to dominate marketing results in 2026, with data-backed insights on where brands should focus next year.

Elena Rodriguez

November 15, 2025

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics
industry9 min read

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics

Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.

Victoria Sterling

November 11, 2025

Podcasts Outshine Influencers on Trust: Audio-Visual Hybrid Consumption Surges
industry8 min read

Podcasts Outshine Influencers on Trust: Audio-Visual Hybrid Consumption Surges

New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.

Marcus Rodriguez

November 11, 2025

Google’s Opal AI Sparks Industry Debate Over Content Quality
platforms10 min read

Google’s Opal AI Sparks Industry Debate Over Content Quality

New Opal AI tool promises massive content scalability, but critics worry about low-quality search results flooding Google. Real impact on content strategy.

Jordan McArthur

November 11, 2025

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities
platforms8 min read

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities

Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.

Harper Kline

November 10, 2025

Threads Reaches 200M Users Amid New EU Privacy Rules Shake-Up
platforms8 min read

Threads Reaches 200M Users Amid New EU Privacy Rules Shake-Up

Threads just hit 200 million monthly users, but EU's fresh data privacy regs are forcing Meta to tweak ad targeting. Marketers face new hurdles—here's how to adapt without losing reach. (142 chars)

Riley Novak

November 10, 2025