Showing results for "engagement metrics"
Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.
Kira Novak
January 4, 2026
LinkedIn's new "Saves" and "Shares" metrics are reshaping how we measure professional engagement, prioritizing depth over virality.
Elena Rodriguez
December 4, 2025
Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.
Jordan Patel
January 9, 2026
A new study reveals over half of YouTube Shorts feeds for new users are low-quality AI-generated junk. Discover how this shift challenges creators, devalues brand ads, and what strategies can help marketers cut through the noise in 2025.
Jasper Kline
December 30, 2025
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan
December 30, 2025
TikTok's latest direct messaging upgrades with audio notes and media attachments are set to deepen brand-consumer interactions, especially amid holiday shopping frenzy. Learn how these features could drive a 25% uptick in response rates for savvy marketers.
Ryan Keller
December 25, 2025
Analysis reveals YouTube's September algorithm change creating 30-day content shelf life, forcing creators to choose between quality and quantity in $37B influencer marketing landscape.
David Rivera
December 8, 2025
TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.
Jordan Stevens
December 7, 2025
Meta's latest Instagram Marketing API updates introduce game-changing metrics including Reels Skip Rate and Repost tracking, fundamentally reshaping how marketers measure content performance and audience engagement.
Andrew Thompson
December 5, 2025
Meta's newest feature allowing Threads users to import followers from X could fundamentally change how brands build audiences across platforms, with early adoption showing 67% faster growth rates.
David Kim
December 5, 2025