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Showing results for "e-commerce"

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026
industry7 min read

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026

Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.

Penelope Davies

November 11, 2025

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion
industry8 min read

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion

Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.

Penelope Davies

November 11, 2025

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?
industry7 min read

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.

Samantha Chen

November 11, 2025

Predictive Marketing Systems Usher in New Era as 92% of Marketers Report AI-Driven Customer Engagement Transformation
industry9 min read

Predictive Marketing Systems Usher in New Era as 92% of Marketers Report AI-Driven Customer Engagement Transformation

New research reveals 92% of marketers report AI is fundamentally reshaping customer engagement as industry shifts toward predictive marketing systems. Learn what's driving this transformation and what it means for brands.

Diana Martinez

November 17, 2025

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce
industry5 min read

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce

Meta's Creator Commerce Hub sparks massive platform migration as 73% of marketers abandon traditional social commerce for creator-driven marketplaces with 3.2x higher engagement rates.

Amanda Foster

November 16, 2025

Marketing Operations Hit Historic 73% Automation Adoption as Teams Reallocate 25+ Weekly Hours
industry8 min read

Marketing Operations Hit Historic 73% Automation Adoption as Teams Reallocate 25+ Weekly Hours

Marketing operations hit historic 73% automation adoption as teams free up 25+ weekly hours for strategy while platforms drive 156% tool uptake growth. The human-machine balance challenge intensifies.

Amanda Foster

November 12, 2025

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing
platforms7 min read

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing

TikTok unveils comprehensive creator commerce platform with $50M investment fund, introducing AI-powered match tools and integrated payment systems that could redefine brand-creator partnerships in 2025.

Nathan Crawford

November 12, 2025

Google AI Overviews Trigger Historic 61% CTR Collapse
industry9 min read

Google AI Overviews Trigger Historic 61% CTR Collapse

New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.

Jordan Mitchell

November 11, 2025

Google’s Opal AI Sparks Industry Debate Over Content Quality
platforms10 min read

Google’s Opal AI Sparks Industry Debate Over Content Quality

New Opal AI tool promises massive content scalability, but critics worry about low-quality search results flooding Google. Real impact on content strategy.

Jordan McArthur

November 11, 2025

Snapchat's My AI Gets Shopping Smarts: 30% Engagement Jump for Brands
platforms8 min read

Snapchat's My AI Gets Shopping Smarts: 30% Engagement Jump for Brands

Snapchat just supercharged its My AI chatbot with shopping capabilities, leading to a 30% spike in user engagement. Discover how this tool is reshaping social commerce and what marketers need to know to capitalize.

Sophia Grant

November 10, 2025