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The Great Marketing Shift: Why 99% of Searchers Avoid AI While Creators Drive 4x Better Results
industry9 min read

The Great Marketing Shift: Why 99% of Searchers Avoid AI While Creators Drive 4x Better Results

While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.

Marcus Rivera

November 30, 2025

Creator Commerce Overtakes TV: AI Design Sparks Consumer Preference Revolution
industry9 min read

Creator Commerce Overtakes TV: AI Design Sparks Consumer Preference Revolution

New data reveals creator-driven ads achieving 4x higher CTR while consumer studies show AI design preferences depend on product type, signaling massive shifts in digital marketing strategy for 2026.

Marcus Chen

November 26, 2025