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3 results for "digital marketing trends"

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla•Nov 21, 2025

industry•9 min read

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing

WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.

Zara Washington•Nov 18, 2025

industry•9 min read

TrustScore™: The Emerging KPI for AI-Mediated Content

Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.

Eleanor Vance•Nov 11, 2025