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Showing results for "digital marketing trends"

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing
industry9 min read

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing

WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.

Zara Washington

November 18, 2025

TrustScore™: The Emerging KPI for AI-Mediated Content
industry9 min read

TrustScore™: The Emerging KPI for AI-Mediated Content

Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.

Eleanor Vance

November 11, 2025

Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems
, 8 min read

Social Commerce Acceleration: Platforms Build End-to-End Conversion Ecosystems

Meta's new shopping features, TikTok's link stickers, and LinkedIn's booking tools signal platforms are becoming complete commerce infrastructure.

Alexandra Sterling

December 3, 2025

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry
industry9 min read

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry

Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape

Jason Wilder

November 17, 2025

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption
industry8 min read

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption

Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.

Victoria Sterling

November 12, 2025

Google's Opal AI: Scalable Content or SEO Minefield?
industry7 min read

Google's Opal AI: Scalable Content or SEO Minefield?

Google's new Opal AI tool promises scalable, optimized content creation, but is it a game-changer or a risk to SEO integrity? We break down the implications.

Samuel Greene

November 11, 2025

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