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Showing results for "digital advertising"

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing
industry8 min read

Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing

Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage

Victoria Sterling

November 13, 2025

Creator Ads Crush Brand Ads with 4x Higher CTR in 2025 Marketing War
creators8 min read

Creator Ads Crush Brand Ads with 4x Higher CTR in 2025 Marketing War

New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.

Sarah Mitchell

November 21, 2025

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge
industry8 min read

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge

YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.

Brooke Henderson

November 20, 2025

OpenAI's Sora and Meta Vibes Trigger AI Video Marketing Revolution as 67% of Brands Plan 2026 Adoption
platforms8 min read

OpenAI's Sora and Meta Vibes Trigger AI Video Marketing Revolution as 67% of Brands Plan 2026 Adoption

Major platforms launch AI video tools reshaping content creation. Brands rush to adopt synthetic media as creator economy faces disruption and marketing budgets shift toward automated production.

Maya Patel

November 17, 2025

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption
industry8 min read

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption

Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.

Victoria Sterling

November 12, 2025

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check
industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel Chen

November 12, 2025

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics
industry9 min read

Media's Triopoly Cracks: Emerging Platforms Reshape Digital Marketing Power Dynamics

Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.

Victoria Sterling

November 11, 2025

Podcasts Outshine Influencers on Trust: Audio-Visual Hybrid Consumption Surges
industry8 min read

Podcasts Outshine Influencers on Trust: Audio-Visual Hybrid Consumption Surges

New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.

Marcus Rodriguez

November 11, 2025