Creator Economy•8 min read
PepsiCo's Flavor Swap: Creator-Led Chips Target Gen Z via TikTok Shop
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
Riley Santos•Feb 19, 2026