Showing results for "creator program"
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes
January 10, 2026
LinkedIn's $15M creator program launches as 23% of brands plan increased investment, but competition intensifies from established platforms dominating creator budgets.
Rachel Chen
November 19, 2025
Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.
Aisha Rahman
December 24, 2025
Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape
Jason Wilder
November 17, 2025
New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.
Casey Morrison
November 15, 2025