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Showing results for "creator economy 2025"

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot
Creator Economy8 min read

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot

Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.

Aisha Rahman

December 24, 2025

YouTube Shorts Drowns in 54% AI Slop and Brainrot: Marketers' Wake-Up Call
AI Marketing9 min read

YouTube Shorts Drowns in 54% AI Slop and Brainrot: Marketers' Wake-Up Call

A new study reveals over half of YouTube Shorts feeds for new users are low-quality AI-generated junk. Discover how this shift challenges creators, devalues brand ads, and what strategies can help marketers cut through the noise in 2025.

Jasper Kline

December 30, 2025

YouTube's Hype Program Goes Global: Fueling Creator Growth and Brand Deals in 2025
Creator Economy8 min read

YouTube's Hype Program Goes Global: Fueling Creator Growth and Brand Deals in 2025

YouTube's Hype program expands worldwide, empowering fans to boost emerging creators under 500K subscribers. With creator payments up 79%, brands now have prime access to authentic partnerships—here's how to capitalize on this shift.

Connor Reilly

December 29, 2025

MrBeast Warns of Influencer Pipe Dreams: Burnout Crisis Hits Creator Economy Hard
Creator Economy8 min read

MrBeast Warns of Influencer Pipe Dreams: Burnout Crisis Hits Creator Economy Hard

YouTube sensation MrBeast just called out the harsh truth behind chasing influencer fame—most fail, and burnout is rampant. With 52% of creators exhausted, brands face a shaky partnership landscape. Here's how to navigate it.

Mason Clarke

December 28, 2025

Discord's Creator Monetization Breakthrough: 340% Revenue Surge Reshapes Platform Economy
industry8 min read

Discord's Creator Monetization Breakthrough: 340% Revenue Surge Reshapes Platform Economy

Discord's new Creator Economy 2.0 program is generating 340% revenue increases for participants, with small creators outpacing established ones by 200%.

Jessica Park

November 30, 2025