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Showing results for "creative teams"

The AI Readiness Crisis: Why Creative Teams Are Struggling With Their Own Tools

New research reveals 50% surge in AI adoption among creative professionals, yet 69% feel unprepared - exposing critical industry readiness gaps that could reshape 2026 marketing strategies.

Zara Washington

November 15, 2025

industry8 min read

Creator Economy Dominates $104B UGC Ad Economy as Marketers Hit Performance Crossroads

Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.

Kai Morgan

November 22, 2025

creators9 min read

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026

New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.

Casey Morrison

November 15, 2025

industry9 min read

AI Solves Marketing's $47B Creative Measurement Gap

New research reveals how AI closes the $47 billion creative measurement gap, enabling marketers to predict and optimize content performance with 73% accuracy.

Alexis Morgan

November 11, 2025