Platform Updates•8 min read
Threads' 'DM Me' Shortcut Tests Live: Revolutionizing Marketer Engagement
Threads is testing a one-tap DM feature that hyperlinks 'DM me' in posts, making private chats effortless. With 275 million users, this could transform lead gen and customer service for brands—here's why marketers should pay attention.
Isabella Torres•Feb 27, 2026