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Showing results for "consumer trust"

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025

OpenAI's Sora and Meta Vibes Trigger AI Video Marketing Revolution as 67% of Brands Plan 2026 Adoption
platforms8 min read

OpenAI's Sora and Meta Vibes Trigger AI Video Marketing Revolution as 67% of Brands Plan 2026 Adoption

Major platforms launch AI video tools reshaping content creation. Brands rush to adopt synthetic media as creator economy faces disruption and marketing budgets shift toward automated production.

Maya Patel

November 17, 2025

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026
creators9 min read

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026

New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.

Casey Morrison

November 15, 2025

Affiliate Marketing's AI Revolution: 2026 Trends Reshaping Creator Partnerships
industry8 min read

Affiliate Marketing's AI Revolution: 2026 Trends Reshaping Creator Partnerships

How AI is transforming affiliate marketing strategies, creator partnerships, and performance measurement in 2026. New data reveals automation adoption rates and emerging platforms.

Jasper Kilmer

November 14, 2025

Instagram Tests AI Photo Generation: Marketers Navigate New Creative Landscape
platforms8 min read

Instagram Tests AI Photo Generation: Marketers Navigate New Creative Landscape

Meta's experimental AI photo feature launches beta testing, reshaping how brands approach visual content creation while raising authenticity questions

Amanda Foster

November 12, 2025

AI Detection's Rising Role in Journalism: Accuracy or Obstacle?
industry7 min read

AI Detection's Rising Role in Journalism: Accuracy or Obstacle?

As AI-generated content floods the internet, AI detection tools are crucial for journalistic integrity. But are they a safeguard or a hurdle?

Eleanor Vance

November 11, 2025