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Showing results for "campaign manager"

LinkedIn's Campaign Manager Revamp: Precision Tools Reshaping B2B Lead Gen

LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.

Nathan Blackwell

January 6, 2026

industry8 min read

Marketing Operations Hit Historic 73% Automation Adoption as Teams Reallocate 25+ Weekly Hours

Marketing operations hit historic 73% automation adoption as teams free up 25+ weekly hours for strategy while platforms drive 156% tool uptake growth. The human-machine balance challenge intensifies.

Amanda Foster

November 12, 2025