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Showing results for "brand trust"

The AI Transparency Crisis: Why 67% of Consumers Demand AI Content Disclosure
industry7 min read

The AI Transparency Crisis: Why 67% of Consumers Demand AI Content Disclosure

New consumer psychology research reveals 67% demand transparency for AI-generated content, with platform disclosure tools reshaping social media marketing trust dynamics.

Jordan Kim

November 25, 2025

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025