Showing results for "brand strategies"
Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.
Liam Hartley
December 29, 2025
TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.
Victoria Lang
December 31, 2025
Reddit now draws 4.9 billion monthly visits, outpacing many rivals and shaping AI search results. Learn how brands are leveraging this community powerhouse for genuine connections, lower CPAs, and real ROI without the polish of traditional social.
Owen Fitzgerald
January 6, 2026
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
Cameron Reyes
January 3, 2026
Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.
Riley Donovan
January 2, 2026
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
Gabriel Torres
December 31, 2025
Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.
Sophia Grant
December 30, 2025
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan
December 30, 2025
YouTube sensation MrBeast just called out the harsh truth behind chasing influencer fame—most fail, and burnout is rampant. With 52% of creators exhausted, brands face a shaky partnership landscape. Here's how to navigate it.
Mason Clarke
December 28, 2025
X just unveiled its Creator Studio on mobile, offering creators and brands instant access to revenue insights, analytics, and trending content ideas. Learn how this update streamlines strategies and boosts earnings in a competitive landscape.
Lucas Bennett
December 26, 2025