Social Commerce8 min read
TikTok's $25K Creator Challenges Ignite Holiday Social Commerce Boom
With cash prizes up to $25,000 and full marketing coupons, TikTok's Black Friday and Cyber Monday challenges are transforming how brands tap into creator-driven sales. Early data shows 246% GMV lifts—here's how to join the rush.
Mia Lawson
December 25, 2025