Social Media Trends8 min read
Cava's Bowlmates Dating Show Hits 475K Views Organically – Revolutionizing Social Marketing
Cava's Instagram dating microseries 'Bowlmates' proves organic content can outperform paid ads, drawing 475K views in season one. Discover how brands can leverage social-native entertainment to connect with Gen Z without big budgets.
Emily Carter
December 22, 2025