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Showing results for "brand engagement strategies"

Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025

Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.

Gabriel Torres

December 31, 2025

Creator Economy8 min read

India's Creators Become Micro Companions: Revolutionizing Brand Engagement in Tier 2-3 Cities

India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.

Priya Sharma

December 26, 2025