Showing results for "brand authenticity"
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Sasha Rivera
January 11, 2026
Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.
Jordan Patel
January 9, 2026
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
Reddit now draws 4.9 billion monthly visits, outpacing many rivals and shaping AI search results. Learn how brands are leveraging this community powerhouse for genuine connections, lower CPAs, and real ROI without the polish of traditional social.
Owen Fitzgerald
January 6, 2026
Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.
Marcus Chen
November 12, 2025
New AI-powered content planning integration between ChatGPT and Canva promises to revolutionize how creators develop social media strategies, with early adopters reporting 340% faster campaign development.
Jordan Hayes
November 30, 2025
X's Community Notes achieves 89% accuracy milestone, revolutionizing real-time information marketing strategies and brand reputation management approaches across social platforms.
Jordan Chen
November 26, 2025
Major platforms launch AI video tools reshaping content creation. Brands rush to adopt synthetic media as creator economy faces disruption and marketing budgets shift toward automated production.
Maya Patel
November 17, 2025
Meta's experimental AI photo feature launches beta testing, reshaping how brands approach visual content creation while raising authenticity questions
Amanda Foster
November 12, 2025
Marketing operations hit historic 73% automation adoption as teams free up 25+ weekly hours for strategy while platforms drive 156% tool uptake growth. The human-machine balance challenge intensifies.
Amanda Foster
November 12, 2025