Influencer Strategies•8 min read
Brands Gear Up for $45 Billion Influencer Boom: Ventures Beyond Social in 2026
Influencer marketing is exploding with a projected $45 billion spend, as brands extend campaigns to TV, podcasts, and events. This expansion promises higher ROI—here's how marketers can tap into it without getting stuck in social silos.
Harper Ellis•Feb 28, 2026