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10 results for "algorithm changes"

TikTok's US Joint Venture Averts Ban: Boosting Ad Stability for Marketers
Platform Updates8 min read

TikTok's US Joint Venture Averts Ban: Boosting Ad Stability for Marketers

TikTok's new US joint venture secures data and algorithms, dodging a potential ban. With 200M users and $14.5B in projected ad revenue, marketers gain stability but face algorithm tweaks—here's how to adapt.

Harper EllisFeb 1, 2026
TikTok Shop Hits $23B Milestone in 2026: Reshaping Social Commerce for Marketers
Social Commerce8 min read

TikTok Shop Hits $23B Milestone in 2026: Reshaping Social Commerce for Marketers

TikTok Shop is exploding with $23.41 billion in projected US sales for 2026, surpassing retail giants like Target. Learn how this shift demands new marketing tactics, from creator partnerships to viral video strategies, to capture Gen Z shoppers.

Jordan HaleJan 30, 2026
Instagram Trial Reels: Test Content on Strangers Before Going Live
Platform Updates8 min read

Instagram Trial Reels: Test Content on Strangers Before Going Live

Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.

Kira NovakJan 4, 2026
TikTok's $25K Creator Challenges Ignite Holiday Social Commerce Boom
Social Commerce8 min read

TikTok's $25K Creator Challenges Ignite Holiday Social Commerce Boom

With cash prizes up to $25,000 and full marketing coupons, TikTok's Black Friday and Cyber Monday challenges are transforming how brands tap into creator-driven sales. Early data shows 246% GMV lifts—here's how to join the rush.

Mia LawsonDec 25, 2025
TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers
Regulatory Changes8 min read

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers

TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.

Liam HarperDec 21, 2025
YouTube's Algorithm Earthquake: 30-Day Content Expiry Forces $2.1B Creator Economy Reset
industry7 min read

YouTube's Algorithm Earthquake: 30-Day Content Expiry Forces $2.1B Creator Economy Reset

Analysis reveals YouTube's September algorithm change creating 30-day content shelf life, forcing creators to choose between quality and quantity in $37B influencer marketing landscape.

David RiveraDec 8, 2025
Creator Economy Hubs Explode Beyond Silicon Valley as 30M Digital Jobs Reshape Regional Marketing
creators8 min read

Creator Economy Hubs Explode Beyond Silicon Valley as 30M Digital Jobs Reshape Regional Marketing

New IAB data reveals creator economy jobs have grown 10x since 2008, spreading beyond Silicon Valley to emerging hubs in Austin, Nashville, and Miami. This geographic shift is reshaping marketing strategies.

Maya ChenDec 1, 2025
AI Search Hype Meets Reality: Why 99% of Searchers Still Choose Human Results
industry8 min read

AI Search Hype Meets Reality: Why 99% of Searchers Still Choose Human Results

BrightEdge data reveals AI search accounts for less than 1% of search volume, challenging 2025 marketing assumptions about the future of content discovery and SEO strategy.

Marcus RiveraNov 29, 2025
Google's AI Overviews Face 99% Organic Search Reality Check
industry7 min read

Google's AI Overviews Face 99% Organic Search Reality Check

BrightEdge research reveals AI search features account for less than 1% of queries, challenging assumptions about disruption in the $47B organic search market.

Ashley RodriguezNov 27, 2025
Answer Engine Optimization: The New SEO Reality as AI Search Dominates 2026 Planning
industry8 min read

Answer Engine Optimization: The New SEO Reality as AI Search Dominates 2026 Planning

As ChatGPT and AI search tools reshape how consumers find information, Answer Engine Optimization (AEO) emerges as the critical strategy marketers must master for 2026 success.

Rebecca TorresNov 21, 2025
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