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Showing results for "ai advertising"

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025

Meta's GEM AI: Is Generative Ads Model Revolutionizing Ad Creation?
platforms8 min read

Meta's GEM AI: Is Generative Ads Model Revolutionizing Ad Creation?

Meta's new Generative Ads Model (GEM) is changing ad creation. Discover how this AI innovation impacts personalization and efficiency for advertisers.

Isabelle Moreau

November 11, 2025

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers
platforms8 min read

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers

X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.

Evan Torres

November 10, 2025