Search Results

Showing results for "ad targeting"

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers
platforms8 min read

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers

X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.

Evan Torres

November 10, 2025

Threads Reaches 200M Users Amid New EU Privacy Rules Shake-Up
platforms8 min read

Threads Reaches 200M Users Amid New EU Privacy Rules Shake-Up

Threads just hit 200 million monthly users, but EU's fresh data privacy regs are forcing Meta to tweak ad targeting. Marketers face new hurdles—here's how to adapt without losing reach. (142 chars)

Riley Novak

November 10, 2025

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers
Sports Marketing8 min read

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers

FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.

Connor Hayes

January 10, 2026

Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026
Platform Updates8 min read

Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026

Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?

Sophia Bennett

January 5, 2026

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics
Platform Analytics8 min read

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics

Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.

Olivia Grant

January 1, 2026

Meta's Instagram Teen Addiction Lawsuit: 40 States Sue Over Youth Harm in 2025
Regulatory Changes8 min read

Meta's Instagram Teen Addiction Lawsuit: 40 States Sue Over Youth Harm in 2025

Over 40 states have sued Meta, alleging Instagram addicts teens for profit and harms their well-being. With teen sign-ups down 30%, discover the stats, strategies, and how marketers can adapt amid rising regulatory scrutiny.

Samantha Reed

December 31, 2025

Meta's GEM AI Offers a Glimpse into Generative Ads Future
platforms8 min read

Meta's GEM AI Offers a Glimpse into Generative Ads Future

Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.

Isabelle Moreau

November 11, 2025

Meta's GEM AI: Is Generative Ads Model Revolutionizing Ad Creation?
platforms8 min read

Meta's GEM AI: Is Generative Ads Model Revolutionizing Ad Creation?

Meta's new Generative Ads Model (GEM) is changing ad creation. Discover how this AI innovation impacts personalization and efficiency for advertisers.

Isabelle Moreau

November 11, 2025

Reddit's Ad Platform Revamp Delivers 22% Engagement Boost for Brands
platforms8 min read

Reddit's Ad Platform Revamp Delivers 22% Engagement Boost for Brands

Reddit just unveiled major updates to its advertising tools, including AI-driven targeting and community-specific creatives, leading to a 22% jump in user engagement for early adopters. Discover how marketers can capitalize on this shift.

Casey Lopez

November 10, 2025

TikTok's AI-Powered Creator Tools Spark 40% Engagement Surge for Brands
platforms8 min read

TikTok's AI-Powered Creator Tools Spark 40% Engagement Surge for Brands

TikTok just unveiled AI-driven features for creators, leading to a reported 40% jump in brand engagement. Discover how these tools are reshaping influencer partnerships and what marketers need to know to capitalize.

Jordan Hale

November 10, 2025