10 results for "ad targeting"
X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.
Germany's ruling conservatives want to bar kids under 14 from platforms like TikTok and Instagram. With 25% of young users affected, this could slash youth ad targeting—explore strategies to pivot without losing reach.
The National PTA's bold move to end its partnership with Meta highlights escalating child safety concerns shaking the social media landscape. Discover the regulatory ripples and strategies marketers need to navigate this shift in 2026.
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?
Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.
Over 40 states have sued Meta, alleging Instagram addicts teens for profit and harms their well-being. With teen sign-ups down 30%, discover the stats, strategies, and how marketers can adapt amid rising regulatory scrutiny.
Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.
Meta's new Generative Ads Model (GEM) is changing ad creation. Discover how this AI innovation impacts personalization and efficiency for advertisers.
