Showing results for "ad spend"
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Penelope Davies
November 11, 2025
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
Penelope Davies
November 11, 2025
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Samantha Chen
November 11, 2025
Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.
Samantha Chen
November 11, 2025
New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.
Sarah Mitchell
November 21, 2025
WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.
Zara Washington
November 18, 2025
Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
Rachel Chen
November 12, 2025
The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.
Victoria Sterling
November 11, 2025
Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.
Isabelle Moreau
November 11, 2025
Amazon Ads and iHeartMedia deepen their partnership with a new programmatic audio offering via Amazon DSP, unlocking iHeart's streaming audio inventory for advertisers.
Adrian Miles
November 11, 2025