10 results for "ad spend"
Influencer marketing is exploding with a projected $45 billion spend, as brands extend campaigns to TV, podcasts, and events. This expansion promises higher ROI—here's how marketers can tap into it without getting stuck in social silos.
X's latest update supports more aspect ratios, letting advertisers drop in assets from Instagram or TikTok without tweaks. This could slash setup time and revive X's ad appeal amid slumping revenue—here's how it changes your strategy.
As regulators crack down on opaque practices, 65% of mid-tier creators outsource interactions. Discover how brands can navigate new transparency rules to build trust and avoid pitfalls in influencer partnerships.
AppLovin is building a next-gen social network after its TikTok bid failed, promising AI-driven ads and creator tools. With 66% revenue growth fueling the move, brands face new opportunities—and challenges—in this evolving landscape.
The National PTA's bold move to end its partnership with Meta highlights escalating child safety concerns shaking the social media landscape. Discover the regulatory ripples and strategies marketers need to navigate this shift in 2026.
AI-generated content is flooding social platforms, with 61% of marketers viewing it as a major threat to the creator economy. Yet this disruption opens doors for brands to prioritize authentic human connections that drive real engagement and loyalty.
A high-stakes trial in Los Angeles accuses Meta and Google of designing addictive platforms for kids, with Zuckerberg testifying. This could force design changes that hit engagement metrics—here's how marketers prepare for the fallout.
Germany's ruling conservatives want to bar kids under 14 from platforms like TikTok and Instagram. With 25% of young users affected, this could slash youth ad targeting—explore strategies to pivot without losing reach.
Instagram's new comments on Stories feature is live, unlocking deeper user interactions and algorithm favoritism. With data showing 21% higher engagement from replies, here's how brands can capitalize on this for better reach and conversions.
OpenAI has quietly introduced ads into ChatGPT, starting with Expedia promotions in user conversations. This move opens a new frontier for marketers, blending AI chats with targeted ads amid 800 million weekly users—but what does it mean for your strategy?
