10 results for "ad performance"
TikTok just upgraded its Smart+ AI ad platform with creative previews and deeper automation, leading to 42% of US campaigns shifting to it. Marketers, here's how to harness this for better ROI and scaled campaigns without the manual grind.
Meta's fresh AI updates to Partnership Ads Hub are transforming how brands collaborate with creators, delivering 19% lower costs per acquisition and 13% higher click-through rates. This guide breaks down the features, stats, and strategies marketers need to leverage authentic content at scale.
New data from the World Happiness Report 2026 shows heavy social media use is driving down youth happiness, especially among girls in Western nations. With over 7 hours daily linked to sharp declines, brands face a call to action for ethical engagement strategies that build trust and positive impacts.
Meta is ditching human moderators for AI to catch scams and violations faster. But what does this mean for your ad campaigns and content strategy? Dive into the shifts, stats, and steps marketers can't ignore this year.
AppLovin is building a next-gen social network after its TikTok bid failed, promising AI-driven ads and creator tools. With 66% revenue growth fueling the move, brands face new opportunities—and challenges—in this evolving landscape.
Germany's ruling conservatives want to bar kids under 14 from platforms like TikTok and Instagram. With 25% of young users affected, this could slash youth ad targeting—explore strategies to pivot without losing reach.
OpenAI has quietly introduced ads into ChatGPT, starting with Expedia promotions in user conversations. This move opens a new frontier for marketers, blending AI chats with targeted ads amid 800 million weekly users—but what does it mean for your strategy?
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
