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Showing results for "YouTube Shorts"

YouTube Shorts Drowns in 54% AI Slop and Brainrot: Marketers' Wake-Up Call
AI Marketing9 min read

YouTube Shorts Drowns in 54% AI Slop and Brainrot: Marketers' Wake-Up Call

A new study reveals over half of YouTube Shorts feeds for new users are low-quality AI-generated junk. Discover how this shift challenges creators, devalues brand ads, and what strategies can help marketers cut through the noise in 2025.

Jasper Kline

December 30, 2025

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts
Regulatory Changes8 min read

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts

As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.

Lucas Fernandez

January 5, 2026

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil
Platform Updates8 min read

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil

With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.

Mia Thompson

January 2, 2026

Instagram Trial Reels: Testing Content for 80% Reach Boosts in 2025
Platform Updates8 min read

Instagram Trial Reels: Testing Content for 80% Reach Boosts in 2025

Instagram's new Trial Reels let creators test videos with non-followers before going live, driving 40% more posts and 80% higher reach. Discover how this tool is reshaping content strategies for marketers aiming to crack the algorithm.

Olivia Bennett

December 22, 2025

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers
Regulatory Changes8 min read

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers

TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.

Liam Harper

December 21, 2025

LinkedIn's New Creator Fund Triggers $50M Investment as Creator Economy Sees 156% Growth
creators8 min read

LinkedIn's New Creator Fund Triggers $50M Investment as Creator Economy Sees 156% Growth

LinkedIn's $50M creator fund launches amid explosive creator economy growth, with new data showing 156% surge in creator monetization. How this shifts the professional social media landscape for brands and creators.

Elena Rodriguez

November 27, 2025

Creator Economy Dominates $104B UGC Ad Economy as Marketers Hit Performance Crossroads
industry8 min read

Creator Economy Dominates $104B UGC Ad Economy as Marketers Hit Performance Crossroads

Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.

Kai Morgan

November 22, 2025

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge
industry8 min read

YouTube's UGC Revenue Share Sparks 156% Creator Participation Surge

YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.

Brooke Henderson

November 20, 2025

Pinterest's Video Pins Surge E-Commerce Engagement by 35% in Latest Rollout
platforms9 min read

Pinterest's Video Pins Surge E-Commerce Engagement by 35% in Latest Rollout

Pinterest just expanded its Video Pins feature, and brands are seeing a 35% lift in user interactions for shopping content. Dive into how this update is reshaping social commerce strategies for retailers.

Elena Vasquez

November 10, 2025

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