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3 results for "TikTok ads"

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers

TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.

Blake Thornton•Jan 10, 2026

AI Marketing•8 min read

TikTok's Smart+ Suite Expansion: AI Tools Driving 42% Ad Adoption in 2026

TikTok just upgraded its Smart+ AI ad platform with creative previews and deeper automation, leading to 42% of US campaigns shifting to it. Marketers, here's how to harness this for better ROI and scaled campaigns without the manual grind.

Sebastian Kline•Feb 22, 2026

Platform Updates•8 min read

TikTok's US Joint Venture Averts Ban: Boosting Ad Stability for Marketers

TikTok's new US joint venture secures data and algorithms, dodging a potential ban. With 200M users and $14.5B in projected ad revenue, marketers gain stability but face algorithm tweaks—here's how to adapt.

Harper Ellis•Feb 1, 2026