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Showing results for "TikTok US Deal"

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts

As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.

Lucas Fernandez

January 5, 2026

Regulatory Changes8 min read

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers

TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.

Liam Harper

December 21, 2025