Showing results for "TikTok Shop"
TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.
Harper Kline
January 5, 2026
TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.
Victoria Lang
December 31, 2025
With cash prizes up to $25,000 and full marketing coupons, TikTok's Black Friday and Cyber Monday challenges are transforming how brands tap into creator-driven sales. Early data shows 246% GMV lifts—here's how to join the rush.
Mia Lawson
December 25, 2025
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Sasha Rivera
January 11, 2026
Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.
Liam Hartley
January 8, 2026
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
Lucas Fernandez
January 5, 2026
TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.
Liam Harper
December 21, 2025
Instagram just launched enhanced Shopping Reels, integrating seamless product tags with AR try-ons. Brands like Nike report a 28% uptick in conversions—here's how this update reshapes social commerce strategies.
Taylor Voss
November 10, 2025