Platform Updates8 min read
TikTok's Gameplan Debut: Revolutionizing Sports Fan Engagement in 2026
TikTok just unveiled Gameplan, a suite of tools aimed at supercharging how sports organizations connect with fans. With 60 million creators already in the mix, this could mean bigger ticket sales and deeper loyalty for brands—here's how marketers can jump in.
Dylan Foster
January 3, 2026