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Showing results for "Social Shopping"

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers
AI Marketing8 min read

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers

Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.

Taylor Jenkins

January 11, 2026

Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands
Platform Updates10 min read

Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands

Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.

Casey Mitchell

January 10, 2026

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence
Social Commerce8 min read

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence

TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.

Harper Kline

January 5, 2026

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing
industry8 min read

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing

The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.

Victoria Sterling

November 11, 2025

Snapchat's My AI Gets Shopping Smarts: 30% Engagement Jump for Brands
platforms8 min read

Snapchat's My AI Gets Shopping Smarts: 30% Engagement Jump for Brands

Snapchat just supercharged its My AI chatbot with shopping capabilities, leading to a 30% spike in user engagement. Discover how this tool is reshaping social commerce and what marketers need to know to capitalize.

Sophia Grant

November 10, 2025

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